Walks In Nature

Disciplines

Identity
Branding
Packaging
Publication
Point of sale
Maps

 

Walks in Nature

Walks in Nature: Melbourne is a studio project run in collaboration with Explore Australia and accomplished bushwalker, Diana Carlile. Published in 2010, it is a deck of cards that cover 32 trails for Melbourne and the surrounds for those who want to explore stunning natural environments. Viola developed the concept, the name, designed the brand, pack, cards and maps. Viola has just started working on the Sydney edition, to be published in 2012.

Project

Deck of cards

 

How is this green?

The walking cards are intended to connect people with beautiful, natural environments in and around Melbourne. The package and cards are printed on stock produced with 20% virgin ECF fibre and 80% post-consumer recycled FSC Mix Certified fibre. The mill has ISO 14001 environmental certification.