Dalai Lama in Australia
DisciplinesIdentity and Branding |
Dalai Lama in AustraliaHis Holiness the Dalai Lama is a man of peace. In 1989 he was awarded the Nobel Peace Prize for his non-violent struggle for the liberation of Tibet. He has consistently advocated policies of non-violence, even in the face of extreme aggression. He also became the first Nobel Laureate to be recognised for his concern for global environmental problems. Dalai Lama in Australia is the organising committee behind the Dalai Lama Tours in Australia. Viola was engaged to design the brand for Dalai Lama in Australia and manage all communications for the 2002 tour. Based on the success of this event, Viola was invited to be the creative agency for His Holiness’s 2008 tour. |
ProjectIdentity |
How is this green?The Dalai Lama in Australia logo is designed to work in single and dual colour as well as CMYK. The flexibility of the brand allows for a wide array of applications while still having a strong association with the Dalai Lama Tour. The stationery suite is designed in two colours, saving on plates and ink. It was printed on 100 per cent recycled paper.
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ProjectPoster |
How is this green?The long, concertina-format brochure was designed to allow for single panels of striking photography. The available press-sheet size was discussed with the printer to maximise the available space and minimise waste. It was printed on 100 per cent recycled coated stock. |
ProjectGift Cards |
How is this green?All of the merchandise for the 2002 tour was made in Australia, supporting local industry and minimising transportation. |
ProjectCatalogue |
How is this green?The A4 poster and DL flyer use smaller formats, which reduce resource use and cost. It was printed on 100 per cent recycled paper. |
